Adidas #EQT

Last week I was asked by adidas UK to create a piece of moving image for Instagram for the launch of their new revamped EQT sneaker. The brief was "Everything that is essential. Nothing that is not. I made a quick little stop frame animation using the trainer as my influence on colour palette. I decided to start off with a cluttered desk with lots of paints around, brushes, cans and general mess! Slowly in each frame, an object was removed over and over to reveal a clean and tidy desk. Whilst the chaos subsides, the reveal of the sign I painted also comes into view. 

I shot this all on my Google Pixel phone which was fun, the camera is insane so I was pleased to be able to use this for the project to create a really nice bit of content. I definitely need to start doing more of these little edits, they seem to be popular on Instagram! Head over to my Instagram to see the full edit but in the meantime you can see some stills from the shoot which was all filmed and edited by myself!